Having an app is one of the quickest ways to get consumers to spend more money. However, you might find that your customers have downloaded your app but aren’t using it. 

So, how do you get your customers to use your app, thereby driving more sales to it? Here are a few tips you should put into practice:

1. Customer Loyalty Programs

Creating a customer loyalty program is a great way to keep your customer’s interest. If you find ways to keep the interest of the customers you already have, they will more likely spend more money on the app. Customers like loyalty programs as they are a nice way for them to save money and get rewards. There are multiple loyalty programs available but no matter which you choose, make sure it encourages your customers to make repeat purchases. 

2. Know Your Market

Choosing one market to focus on is another way you can get sales into your app. Knowing what your market is will help you find effective strategies to keep them interested in what you offer. Find ways to connect to your specific demographic that will keep attracting them to you. That being said, however, you should also try different strategies that target different demographics.

3. Customer Interaction

Much like the customer loyalty programs, customer interactions help you stay up-to-date with your customers. You can ask them for feedback to help you know what you can improve. Using surveys and interviews or even phone calls and emails to interact with them shows them that you care about their opinions which helps you retain them. Make changes according to their suggestions to always keep their interest.

4. Push Notifications

push notifications ensure that you are always in your customer’s mind and are effective in increasing sales. You want to make sure, however, that you don’t send them too often as they can get annoying. Sending the right push notifications, like flash sales or discounts, will increase your conversion rate and up your sales.

5. Encourage App Downloads

To get your customers to download your app, tell them that they will have a better experience in the app. You can use images or a short video to show the improvement, showcasing things like alternative payment options or saved information. Also, make your app free, so your customers don’t feel the burden of buying it.