At some point, every business owner wishes they had more cash on hand. It’s unavoidable: Unforeseen expenses, sluggish sales, and countless other factors can all put a crimp in a company’s cash supply. However, the following tips can help you make the most of the money that is available to you—even if it doesn’t seem like much.

Make Use of Digital Marketing

Marketing is a crucial activity for any company, and the internet makes it possible to market your goods or services at a relatively low rate. If cash is short, you won’t be able to hire a top-tier marketing firm to launch an expensive, all-out campaign, but social networking sites can spread the word at a fraction of the cost.

Pursue Receivables

When a business is low on cash, BusinessTown founder Bob Adams advises that pursuing outstanding invoices—also known as receivables—is a good move. After all, customers or clients already owe your business money, so why not do what you can to cash in? A polite phone call asking for early payment—even if it’s a partial installment—can help if you’re on especially good terms with the other party. Other options include offering discounts for early payments and enforcing penalties for late ones.

Make Use of Freelancers

While you shouldn’t let your business go understaffed, be cautious about bringing in new, full-time employees. An attractive alternative is hiring a freelancer for certain tasks. For example, it may make more sense to hire an outside party to build your company’s website than to bring in a full-time web developer who will be owed a full salary even after the website is complete. As an added bonus, maintaining a smaller staff means you won’t have to shell out for a large office space.

For more budgeting and general business tips, be sure to look over Increase Lending’s other blog posts.